Thinking Mu, a better world through ethical and sustainable clothing.

The story of Thinking Mu – original style and sustainable commitment

Miguel and Pepe are two Spanish friends who believe that the offer of ethical and sustainable fashion is insufficient to their taste, and they wish for these values in the textile fashion to become the norm. In 2009, they decided to create their own brand, "Thinking Mu". The name "Mu" is inspired by their dog, a white Jack Russel with black spots.

Thinking Mu's production workshops are located in Barcelona, Portugal, India, and China, exclusively in Fairtrade certified factories.

Thinking Mu offers collections for both men and women, characterized by an original and colorful, sometimes more sober style.

Noble values that belong to Thinking Mu: transparency, ethics, and sustainability

Thinking Mu commits to communicate clearly and transparently to convince a larger number of people, whether already sensitized or not, about eco-responsible fashion. Unlike some brands using greenwashing, Thinking Mu strives to be as transparent as possible. The brand clearly communicates about the materials used, the manufacturing process, and the partnering production workshops. Each item in their collections comes with a label (made of recycled paper, of course) with a QR code providing information about the garment's manufacturing and its environmental and social impact.

Thinking Mu gladly explains that they do not hold sales on their various collections since a fair price is applied from the start.

Thinking Mu, its natural and eco-friendly materials

Hemp is Thinking Mu's favorite material, meeting all the criteria of sustainable fashion. This plant grows rapidly, with very little water, and is also very resilient. Hemp also has the ability to purify soils heavily damaged by climate change and has the capacity to absorb four times more CO2 than trees. All these qualities make hemp a valuable ally in sustainable textile fashion. For dyeing hemp-made garments, Thinking Mu uses flowers.

In the various collections of the Spanish brand Thinking Mu, you will also find GOTS-certified organic cotton. Unlike conventional cotton, which consumes a lot of water and requires pesticides, organic cotton is grown without harmful chemicals. These qualities are essential to preserve our planet and human health.

Thinking Mu also offers garments made from Tencel or Ecovero; these fibers are made from wood from sustainably managed forests.

To bring vibrant and bright colors to their garments, Thinking Mu uses biodegradable and non-toxic natural dyes for the environment and your skin.

All these environmentally friendly materials are found in the clothing and accessories collections for men and women from the Spanish eco-responsible brand Thinking Mu.

In these collections, you will find perfectly cut trousers, sometimes plain t-shirts with their hand-embroidered logo in tone-on-tone sun design, as well as very colorful pieces to pep up a basic. You will also discover blouses for women, soft and fluid with just enough colorful patterns, well-cut shirts for men, and many more pieces to brighten up your eco-responsible wardrobe.

Thinking Mu, its logo that suits it so well

A brand's logo is meant to be representative. Thinking Mu has wonderfully chosen the sun to embody its identity.

This choice of the sun can be interpreted in several ways: it will perfectly symbolize the warmth and brightness of the characteristic colors of Thinking Mu, as well as the brand's desire to always convey a positive message; the sun is an essential element of our environment and our precious planet.

Thinking Mu helps you in your eco-responsible approach

If you are looking to add color and positivity to your current wardrobe, L'Envol du Colibri is your ideal partner. Indeed, we have given a special place to the men's and women's collections of the eco-responsible and ethical brand Thinking Mu. This brand has charmed us, and we are convinced that you will be charmed by its values, sensitivities, and typically Spanish style.

If you need advice or additional information about the Thinking Mu collection, come and visit us quickly in our store located in the heart of the city of Namur. If you live further away or if you lack time to stroll through the city, our webshop will showcase our entire range. You can also contact us via our contact page. We will be delighted to advise you.